New York Philharmonic
2011–PresentBrand Strategy
Brand Identity
Positioning and Messaging
Print Collateral
Digital Advertising
Copywriting
The Challenge
How do you uphold the values of an institution firmly rooted in legacy while looking to the future? The New York Philharmonic is a cultural leader in New York City and the world, offering performances, education programs, and broadcasts. In projects for the orchestra, design is used uphold the brand equity of the institution and reaffirm that they are a pillar of New York City’s cultural life.
The Approach
I have been working collaboratively with the Philharmonic for over a decade—through changes in institutional and artistic leadership. My long-standing relationship with the Orchestra (the publications, development, and membership departments, among others), has created a deep understanding of the organization, its audiences, and its goals. This continuity allows me to create designs that always feel “on brand,” with a dynamism and excitement that captures the spirit of their performances, and New York City as a whole.
How do you uphold the values of an institution firmly rooted in legacy while looking to the future? The New York Philharmonic is a cultural leader in New York City and the world, offering performances, education programs, and broadcasts. In projects for the orchestra, design is used uphold the brand equity of the institution and reaffirm that they are a pillar of New York City’s cultural life.
The Approach
I have been working collaboratively with the Philharmonic for over a decade—through changes in institutional and artistic leadership. My long-standing relationship with the Orchestra (the publications, development, and membership departments, among others), has created a deep understanding of the organization, its audiences, and its goals. This continuity allows me to create designs that always feel “on brand,” with a dynamism and excitement that captures the spirit of their performances, and New York City as a whole.
My David Geffen Hall
Book copublished by NY Philharmonic and Lincoln Center in commemoration of the Philharmonic’s newly-opened concert hall at Lincoln Center
Assorted Branding Collateral 2011–Present
