As one of the nation’s most iconic Independence Day celebrations, the Macy’s 4th of July Fireworks demands a visual identity that could capture both patriotic energy and contemporary spectacle. Each year, the creative team develops a bold, flexible design system that translated across print, digital, broadcast, and environmental applications. The identity features dynamic typography, a red-white-and-blue palette with modern flair, and motion-ready assets that elevated the event’s national TV presence on NBC & Peacock. From on-air lower thirds to stage graphics and social media assets, the package delivers a unified look that is both celebratory and unmistakably Macy’s.